RSS
Home
New Gadgets
Offering video to mobile users hits the spot.
July saw a new mobile traffic record set for MSNBC.com’s properties following the introduction of video into their mobile web offerings.
Monthly video views increased 207% since MSNBC.com launched mobile video, according to a consumer research survey conducted by InsightExpress for Transpera , the largest mobile video delivery and ad network in North America, trebling video views in just over 4 months.
“Consumers are responding enthusiastically to the ease and convenience of consuming information and entertainment on their mobile devices,” said Transpera CEO/founder Frank Barbieri. “As more and more powerful devices are bought on more and more powerful networks, mobile will become a dominant day part of consumer’s consumption habits, and it will do so with consistently better performing advertising, that we’ve shown continues to deliver great results to highly engaged audiences.”
http://www.mobilizedtv.com/msnbccom-mobile-video-views-climb
The survey mb found some interesting behaviors and preferences among avid mobile video viewers, including:
- 62% use their mobile phone to browse the Internet more than they do their computer vs. 9% of non-mobile video viewers.
- 58% get more of their news from their mobile phone than any other source vs. only 10% of non-mobile video viewers.
- 78% rely on their mobile phone for up-to-the-minute information vs. 19% of non-mobile video viewers.
Not only that, the survey suggests that mobile video viewers are an attractive audience for advertisers. They tend to dine out more often, are more affluent than non-mobile video viewers and travel more. Those audiences are expanding the way they consume media, becoming increasingly reliant and expectant of instant mobile access to news and programming that plays an important role in their day-to-day lives.
