
Offering video to mobile users hits the spot.
July saw a new mobile traffic record set for MSNBC.com’s properties following the introduction of video into their mobile web offerings.
Monthly video views increased 207% since MSNBC.com launched mobile video, according to a consumer research survey conducted by InsightExpress for Transpera , the largest mobile video delivery and ad network in North America, trebling video views in just over 4 months.
“Consumers are responding enthusiastically to the ease and convenience of consuming information and entertainment on their mobile devices,” said Transpera CEO/founder Frank Barbieri. “As more and more powerful devices are bought on more and more powerful networks, mobile will become a dominant day part of consumer’s consumption habits, and it will do so with consistently better performing advertising, that we’ve shown continues to deliver great results to highly engaged audiences.”
Read the rest of this entry →
RSS