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UK Bans Apple’s ‘Really Fast’ iPhone 3G Ad 26 November 2008 at 12:40 pm by admin

The UK’s advertising regulator has banned yet another Apple iPhone ad, deeming it misleading.

The Advertising Standards Authority banned the ad after receiving 17 complaints that the commercial was "exaggerating the speed of iPhone 3G."

In the ad, Apple touts the iPhone 3G as being "really
fast," showing visuals of zippy browsing and overall performance. However, many dissatisfied customers would beg to differ, describing the handset’s 3G browsing speeds as sluggish. This was enough for the ASA to pull the ad, deeming it misleading.

The "Really Fast" iPhone 3G ad is the second iPhone commercial yanked by the ASA. In August, the ASA pulled an iPhone ad that claimed "all the parts of the internet are on the iPhone." The lack of Flash and Java support on the iPhone browser were enough for the ASA to deem the ad misleading.

Since the iPhone 3G launched in July, the prominent complaint about the handset is its performance when pitted against the original iPhone. The complaints vary: Some say they can barely stay on 3G before the handset switches over to the slower EDGE network; others report poor reception or frequent dropped calls.

Despite software updates promising to address spotty network performance, consumers aren’t backing down. The issue has given birth to multiple lawsuits clamoring about Apple falsely advertising the speed of the iPhone 3G.

Apple iPhone ad banned over misleading internet speed claims [Guardian]

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+ Five Geeky Things to Do This Holiday Weekend By admin 26 November 2008 at 8:27 am and have No Comments

Turkeytemp

The orgy of spending that is The Holiday Season begins in the US this weekend. Family, food, gifts, the whole daunting shebang.

Sure, you might enjoy spending the four-day weekend locked up in the house with the in-laws and stuffing yourself with leftovers, but why not escape? Here we give you five suggestions for healthier, cheaper, nerdier and, above all, funner things to do this holiday.

Photo: [177]/Flickr

Get Nerdy in the Kitchen

Face it. You’re going to have to cook a turkey, so why not make it fun? Deep frying is dangerous but gives a crispy skin, a Turducken is, well, it starts with the word "turd", so we’ll skip that, and you can even chop out the breastbone and flatten the thing for the grill (fast and juicy). There are many alternative turkey methods, but the main thing you need to remember is the temperature.

A probe thermometer is cheap, and it’s the only way to know when the bird is done. Turkeys have thin parts, thick parts, flat bits and round bits, so estimating the time you need is wildly inaccurate. An probe plunged carefully into the thickest part of the meat will tell you when the meat is just juicy, but not overdone. When the readout hits 161ºF, pull out the roast and let it rest for 15 minutes and carve. If you have a thermometer with an alarm that can summon you from the den, then that’s just gravy.

Make a Camera

You could buy a new Canon 5D MkII, as we suggested earlier today, and escape the family for a day of shooting. Better still, especially if you have kids, is to make a camera. Yesterday we posted a guide to building a giant camera from an old flatbed scanner, a magnifying glass and a stack of black cardboard. This will keep you from getting bored, keep the kids out of trouble and, best of all, you can escape into the den later to "process the images".

Hold a Garage Sale

All that junk you have accumulated over the last year? Get rid of it. While everybody else is out buying yet more plastic crap on Black Friday, you could clear out the cupboards, make little cash and even meet the neighbors. Don’t underestimate the feeling of wellbeing you’ll have when all the digital detritus has been cleared from your home. I do it roughly once a year and it’s both relaxing and satisfying. Bonus: You’ll make some cash to spend on newer, faster, better gadgets.

Get Out

Theoretically, once everybody has finished rushing about the country in planes, trains and automobiles, the roads on Thursday should be relatively safe and quiet. This is the perfect time to get on your bike or try out the in-line skates that have been sitting in the basement since last Thanksgiving. You’ll work off the post-turkey tryptophan-trance and probably have a lot of fun doing it. Just make sure you don’t drink too much first.

Rip Everything

If you’re the indoor type, perhaps a spot of organization is in order. If you’re a Gadget Lab regular, you may have done this already, but you could spend your spare cycles this weekend by clearing all the plastic disks from your home.

CDs might offer better quality but they’re a pain to use. Better to simply copy everything onto a hard drive and hide the coasters in the basement. Your computer will already have software to do this, but here are a few tips:

First, think about making actual, direct, full sized copies of your CDs. Hard drive space is cheap, and you won’t have to drag the optical disks out when you decide you didn’t encode those MP3s at a high enough bitrate. Once the copying is done, just hook up the disk to your computer, throw the contents into iTunes or Winamp and let it work through the whole lot in one go, turning the music into iPod-friendly, bite-sized MP3s.

DVDs will work, too, but it will take a little longer. Legal concerns aside, the best way to go is Handbrake, a free application for Windows, Mac and Linux that will rip your movies to the size and file format of your choice.

Now you have everything in one place, hopefully ready for the media center Santa is bringing you for Christmas.

Over to you. If you have any more cheap and fun ways to spend the weekend, stick them in the comments.

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+ Mac Pros accused of emitting toxic gas, placing blame on someone else By admin 01 October 2008 at 5:05 pm and have No Comments

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Just when Apple has started to make some friends at Greenpeace, it looks like another one of its fine products might be a wee bit toxic. According to the French newspaper Liberation, that mysterious stench emanating from your Mac Pro contains benzene — which can irritate the eyes, skin and respiratory tract. Instead of being a mere inconvenience, that smell could be a cloud of poison gas that threatens to dizzy up, nauseate and migraine-ify you and everyone you care for. Apple has yet to issue a statement on any of this, but until it’s all straightened out, those of you with the stinky Macs might want to seriously consider wearing a hazmat suit when checking your email.

Update:
Apple tells Macworld that “We have not found anything that supports this claim, but continue to investigate it for the customer.” Funny — that’s exactly what we used to say during long car rides.

[Via the Guardian]

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