So-called “postroll” ads — commercial clips which play automatically at the end of a video — are coming to YouTube, NewTeeVee reports. It’s an embarrassment for Google CEO Eric Schmidt, who had insisted users hate postroll ads and predicted YouTube would find a new, more effective ad format. The postrolls, while they may make ads on YouTube more desirable, don’t solve YouTube’s real problem: The vast majority of its videos aren’t suitable for carrying ads, because of their content or uncertain copyright status. As a result, YouTube has a far smaller share of online-video revenue than it does of online-video traffic.
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Tags: content, far-smaller, insisted-users, its-videos, more-desirable, more-effective, online video, revenue-than, schmidt, Valleywag, vast-majority, would-find, youtube
Hikers at Mammoth Lakes, near California’s Yosemite Park, have stumbled upon two FAA IDs that bear aviator Steve Fossett’s name, as well as a jacket and some cash. Fossett has been listed missing since disappearing from a solo flight in September of last year. Internet users had teamed up to review satellite photos to find traces of Fossett without success. One reasonable conclusion from this: Random chance provides more effective results than sit-at-your-desk crowdsourcing. [Fox News]
Hikers at Mammoth Lakes, near California’s Yosemite Park, have stumbled upon two FAA IDs that bear aviator Steve Fossett’s name, as well as a jacket and some cash. Fossett has been listed missing since disappearing from a solo flight in September of last year. Internet users had teamed up to review satellite photos to find traces of Fossett without success. One reasonable conclusion from this: Random chance provides more effective results than sit-at-your-desk crowdsourcing. [Fox News]
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