It’s a clear sign of the continuing evolution of video games when hot titles splurge on big mainstream media ads. The most shocking example we’ve seen recently has been Tuesday’s Election Day New York Times, where Fallout 3 was featured in a full-color, full-page ad (see below), taking up the coveted back cover spot of the paper’s “A” section.
That’s especially surprising, as Fallout isn’t a particularly mainstream brand, along the lines of the Halo or Rock Band franchises, but a fairly serious RPG that requires a multi-hour investment of time to get into, and offers little in the way of immediate gratification (not that we’re not enjoying the game, having just passed the 39-hour mark).
The ad plays up a string of recent “perfect” review scores (a contentious topic we discuss on the latest episode of the Digital City podcast), but we doubt that more than a small slice of the paper’s daily readers would be in the right demographic group for a full-page video game ad, especially one that quotes the Official Xbox Magazine or GameSpy.
Are newspaper ads a smart investment for games? What game do you think will be the next to buy a full page in the New York Times? …
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Tags: along-the-lines, big-mainstream, digital-city, election, full-page-video, game, investment, official, official-xbox, paper, splurge-on-big, the-continuing, video games
pimg src=”http://cache.gawker.com/assets/images/lifehacker/2008/10/paper_ask.jpg” height=”128″ width=”186″ align=”right” hspace=”4″ vspace=”2″ align=”right”/The Christian Science Monitor, a Pulitzer-winning daily newspaper, announced yesterday that it will a href=”http://www.csmonitor.com/2008/1029/p25s01-usgn.html”stop printing daily editions/a and focus on its online edition, as well as use the savings to keep foreign bureaus open. Media pundits have been claiming the End of Print for decades, but the CSM is the first large-scale news operation to really take the plunge. We’re obviously pretty keen on free digital information at Lifehacker, but also wondering if we, and maybe our readers, will some day miss the portability, the lack of battery power or Wi-Fi connections, and the general look and feel of print newspapers. Are you in the same boat, or do you think the writing is on the wall when it comes to news delivery? Would you settle for a half-way solution, like a Kindle-esque news reader or print-on-demand papers? Tell us your take on the future of print in the comments. emPhoto by a href=”http://flickr.com/photos/mattimattila/2833236904/”Matt Mattila/a./em div class=”related”a href=”http://www.nytimes.com/2008/10/29/business/media/29paper.html”Christian Science Paper to End Daily Print Edition/a [New York Times]/div/p br style=”clear: both;”/
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pimg src=”http://cache.gawker.com/assets/images/lifehacker/2008/10/car_lift.jpg” height=”149″ width=”179″ align=”right” hspace=”4″ vspace=”2″ align=”right”/Consumer Reports’ Tightwad Tod blog espouses the value of holding onto your clunker car rather than trading upmdash;a well-maintained, reliable clunker, that is. The magazine’s auto writers suggest that despite whatever your friends, parents, or mechanic tells you, the best rule of thumb for needed service is the recommended maintenance schedule in your owner’s manual.br / blockquoteWhat are the non-essential items that you can usually do without? They include radiator flushes and new fuel filters … To avoid getting unnecessary work, make a copy of the recommended service page, show it to the service manager and say, “this is what I want.”/p/blockquote pSimple, yet something most car owners have rarely considered. Hit the link for other tips on knowing when your clunker is past its prime. emPhoto by a href=”http://flickr.com/photos/berzowska/53343192/”berzowska/a./em div class=”related”a href=”http://blogs.consumerreports.org/money/2008/10/car-last-longer.html”Hold on to that clunker!/a [Tightwad Tod]/div/p br style=”clear: both;”/
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When you’re hard up for just the right graph paper for your project or drawing, you can print out what you need at designer resource site Konigi. The site’s offering of free PDF templates range from straight-up full-page graph paper, to wireframes, storyboards, and storyboard with notes. The templates are especially geared for web and visual designers, and made to scan as well (the title bar and grid lines are non-photo blue). For more ways to put your printer to good use, see our top 10 printable productivity tools.
Netflix subscribers often find themselves with a lot of leftover red-and-white tear-off sheets from their DVD envelopes. Netflix Origami, a how-to site focused on paper-folding projects utilizing the colorful, sturdy sheets, fits the bill perfectly for a fun project, or something to do if the flick you rented turns out not so hot. Among the offerings are a box and snack tray, which make for creative gift containers, advanced paper airplanes, and all the traditional swans, frogs, and other woodland creatures.
Newspapers get printed on tight deadlines, so tight that enormous rolls of paper are yanked with a good deal of material still on them if there’s another roll ready to go in. The Simple Dollar blog points out that buying one of these rolls gives you a good amount of uncut paper perfect for all kinds of kid-friendly projects, including a paper snowflake, paper airplane competitions, and 13 other posted ideas—and the giant, firm tube it comes on is a DIYer’s dream. From experience, some newspapers are so happy to get rid of their “end rolls,” they’ll give them to whoever takes them away, so a call to your local newspaper or printing house might make for a cheap weekend of quietly busy tykes. Photo by LizMarie.
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